Simple Pricing

One closed deal pays for
years of Pro.

You're managing deals worth hundreds of thousands of dollars. The math on this is easy.

💡 One deal closed = years of Pro paid for
Most Popular
Pro
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Limited beta · Pricing available on request
The ROI is obvious.
If you close one enterprise deal per year, this tool pays for itself for a decade. The question isn't whether you can afford it. It's whether you can afford not to have it.
Everything in Starter, plus:
  • ✓Unlimited briefs
  • ✓Unlimited attendees per brief
  • ✓Full stakeholder psychology profiles
  • ✓LinkedIn profile enrichment
  • ✓Competitive intelligence & displacement intel
  • ✓Financial signals & risk monitoring
  • ✓Company culture & decision-style analysis
  • ✓Full meeting playbook (timed to the minute)
  • ✓AI Sales Coach — rehearse before you walk in
  • ✓Priority support
Request Pricing
Enterprise
Custom
Volume pricing · PO accepted · Custom terms
Everything in Pro, plus:
  • ✓Team collaboration & shared briefs
  • ✓Custom integrations
  • ✓Dedicated account manager
  • ✓SSO & advanced security
  • ✓Custom training & onboarding
  • ✓SLA & uptime guarantees
  • ✓Usage analytics & reporting
Contact Sales

ControlTheRoom vs. doing it yourself

What you used to spend 4 hours on — and still miss things.

CapabilityManual PrepControlTheRoom ProOther Sales Tools
Intelligence Depth
35+ data sources synthesized—✓—
Stakeholder psychology profilePartial✓—
Competitive intel (specific vendors named)—✓—
Financial signals & risk flagsPartial✓—
Tactical Output
Meeting playbook (phase-by-phase)—✓—
Time allocation per topic—✓—
Deal health score with explanation—✓Some
AI Sales Coach for rehearsal—✓—
Efficiency
Time to complete prep3–5 hours3 minutes1–2 hours
Requires CRM data to be accurateYesNo — fully independentYes
Single pane of glass—✓—

How we compare to the alternatives

The tools below are good at what they do. None of them do what we do.

Gong / ChorusConversation Intelligence

Records and analyzes calls after they happen.

The gap

Post-meeting only. No pre-meeting brief, no stakeholder psychology, no playbook before you walk in.

Complementary
ClariRevenue Intelligence

Pipeline forecasting and deal health from CRM data.

The gap

CRM-dependent. Tells you the health of a deal — not how to win the next meeting inside it.

Complementary
Crystal KnowsPersonality AI

DISC-based personality profiles from LinkedIn.

The gap

Single dimension. No company intel, no competitive context, no playbook. Personality is one layer of a brief.

Partial overlap
LinkedIn Sales NavigatorProspect Research

Contact data and relationship mapping.

The gap

Manual. You still have to synthesize everything yourself. No playbook, no psychology, no brief.

We replace the manual work
ZoomInfoContact & Company Data

Contact database and company intelligence.

The gap

Raw data, not synthesized intelligence. No meeting playbook, no stakeholder psychology, no competitive displacement.

We replace the manual work
Seismic / HighspotSales Enablement

Sales content management and delivery.

The gap

Helps you find the right deck. Doesn't help you understand who's in the room or how to run the meeting.

Different category

The category we're creating is pre-meeting intelligence. Gong owns post-meeting. Clari owns pipeline. Nobody owns the 2 hours before the meeting starts — that's our white space.

Questions

Does this integrate with my CRM?
No — and that's intentional. CRM data is almost always incomplete, stale, or wrong. ControlTheRoom pulls from 35+ independent sources and builds your brief from live intelligence. You tell us about your solution once; we handle the rest.
How accurate is the stakeholder analysis?
The depth of analysis scales with the information available. LinkedIn profiles dramatically improve stakeholder profiling — we can analyze career trajectory, communication style, crisis resilience, and behavioral patterns. The more you give us, the sharper the brief.
What does the AI Sales Coach actually do?
It lets you practice before you walk in. You can rehearse objection handling, refine your pitch positioning, work through discovery questions, and get feedback — all based on the specific brief you just generated for your actual meeting. Not generic roleplay. Your specific deal, your specific stakeholders.
What if I only have a name and a company — no LinkedIn?
You'll still get a strong brief. Company intelligence, financial signals, industry context, competitive landscape, and a meeting playbook based on role and company type are all available without LinkedIn. LinkedIn unlocks the full depth of stakeholder psychology.
Is this for individual reps or teams?
Pro is built for individual AEs, BDRs, and sales leaders who want a serious edge in their own meetings. Enterprise includes team collaboration, shared briefs, and admin controls. Most of our power users are individual contributors managing complex deals.
Can I cancel anytime?
Yes. No contracts, no annual commitments on Pro. Cancel anytime. The 7-day trial requires no credit card — start using it today and decide when you've seen what it does.

Your next meeting is in your calendar right now.

Get your brief in 3 minutes. Walk in knowing what they don't know you know.

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"WOW." — Leading Sales Analyst

ControlTheRoom.ai®

The Meeting Intel Engine™ — pre-meeting intelligence for enterprise sales professionals who give a damn about doing it right.

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